PrestaShop Now EU Compliant
Open-source e-commerce solutions provider PrestaShop has taken on the complexity of cross-border selling in the European Union (EU).
In fact, all merchants using the latest version of PrestaShop’s software are now able to create an online store that is automatically configured for multiple European markets and addresses the rules and regulations of individual regions.
“In May, the European Commission announced that a unified digital market for goods and services could contribute €415 billion per year to the EU economy and create hundreds of thousands of new jobs,” says PrestaShop CEO, Corinne Lejbowicz. “However, the European Commission also noted that only 7 percent of small- and medium-size enterprises are currently engaging in cross-border selling. PrestaShop has years of experience helping SMEs sell goods and services internationally, and with this release we’re making it easier than ever for merchants to tackle the issues associated with cross-border selling and capitalize on international commerce opportunities.”
It is important to note that PrestaShop has an open source community of 850,000 members and 250,000 online stores across 209 countries and territories around the world. Moreover, the software has been translated into 65 different languages through a crowd-sourcing project with the community.
“We had two main objectives for this latest version of PrestaShop: Simplifying EU cross-border trade and increasing store performance,” says Charles Wells, Chief Product Officer of PrestaShop. “First we wanted to help merchants sell more effectively across the European markets. We’re addressing the complexity of the country-specific regulations automatically in our software. This is incredibly valuable for our merchants who want to engage in cross-border commerce. Second, we wanted to improve store performance so that all stores, including those with very extensive product catalogs, can see fast response times during high traffic days. During these summer months, people are not thinking about Christmas, but our merchants are preparing right now. We want our merchants to achieve excellent store performance in the busiest retail periods of the year. This will be valuable for all merchants.”