Preventing Accidental Mobile Ad Clicks
It's happened to everyone with a mobile device - an accidental click. The result is not only an annoyance for users but costs advertisers money too - and that's just downright unacceptable!
Google has done quite a bit over the last few years to curb the problem of accidental clicks, introducing "confirmed clicks" into in-app image ad banners and blocking ad clicks when they happen too close to the image edge. Google is once again taking the lead on accidental mobile ad clicks, announcing that it is extending its protections to native ad formats.
"By expanding protections like these to native ad formats on mobile, we observe conversion rates increase over 10% on average with minimal impact to long term publisher revenue," said Google's Alex Jacobson on the AdWords blog. "This combined with our previous efforts has greatly improved the experience with mobile ads for users and advertisers."