Preview Email in the Inbox with Mailgen
If you receive an email that is not formatted properly, what do you do? That's right - you delete it. So why would brands expect their users to be any different?
Email marketing service Mailgen has introduced a new tool for marketers to view how email templates will render before actually sending messages, and it could result in a dramatic increase in click-through rates.
The new Email Inbox Preview from Mailgen shows how an email will be displayed in over 100 different combinations of popular email clients, Web browsers, operating systems and mobile devices.
"Our aim is to stop email marketing performance from being reactive. This new feature gives our email marketing software an extra high level of proactivity,” said Janis Rose, CEO at Mailigen.
In mid-March 2015, Mailgen also released a new subject line testing tool.