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Price Extensions Come to Adwords

Posted on 7.18.2016

Price seems to be top of mind with e-commerce merchants recently, with Amazon revealing that it would remove the list price from items. Price, however, is a key motivator and that has not gone unnoticed within other technology solutions.

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Google, for example, just announced the introduction of price extensions for Adwords which will give advertisers the ability to display how much products and services cost (on mobile text ads).

The Price extensions will show as multiple rows with each row featuring a specific type of product or service (and each with its own landing page), showcasing the cost of products before end-users click on the ad (see image below). Google suggested that this way of highlighting information makes it easier for people to compare their options and decide if they're interested.

Price extensions can also co-trigger and be used in combination with other ad formats (with the exception of sitelinks). Say, for example, that an advertiser is using call extensions to drive customers to a hair salon. In this instance it would make sense to create a price extension for the most popular services, including “Women's haircut,” “Men’s haircut,” and “Kid’s haircut.”

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