Price Optimization for the Mid-Market
There are numerous technology solutions that help today's retailers optimize their pricing (particularly when managing thousands or millions of SKUs), but most cater exclusively to the largest companies. There are offerings emerging, however, which do cater to the little guy (or at least the mid-market retailer).
Advanced Pricing Logic, for example, recently announced the launch of PRICEXPERT, a new price optimization solution focused on serving mid-market retailers. Delivered as a SaaS solution, PRICEXPERT features a patent-pending repeatable methodology to continually update pricing (and drive gross margin).
“With Advanced Pricing Logic’s solution, middle-market retailers can now take advantage of enterprise-class, analytics-powered price optimization for the first time,” said Dave Leonard, President and CEO of Advanced Pricing Logic. “We’re drawing on our own experience as retailers to democratize price optimization and intelligence. We use the solution daily at Original Parts Group, Inc., (OPGI.COM) and we see the value it brings to our business.”