Pricefish Refines ROI

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Pricefish.com, an online comparison-shopping search engine, has launched another tool for merchants.  The company will provide real-time and historical click reports that can be downloaded onto a desktop.  The data is intended to make it easy for merchants to determine which porducts or offers generate the most attention.  Merchants should then be able to further refine their products and offerings to generate sales.  The click reports should also give merchants a tool to better design websites and instantly adjust marketing plans to produce a higher ROI.