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#PrimeDay Roundup: A Success for Amazon but a Let Down for Many Consumers

Posted on 7.16.2015

Amazon has announced the sales from its much hyped (yet disappointing for some) Prime Day.

According to the e-commerce juggernaut, customers ordered more than 34 million items across Prime-eligible countries, breaking Black Friday with 398 items purchased per second. Some sales highlights form the U.S. include 47,000 televisions sold, 51,000 Bose headphones purchased (just eight were purchased the previous Wednesday) and 14,000 iRobot Roomba Pet Vacuum Robots sold (just one sold the previous Wednesday). Yet, the bestselling Prime Day product across the globe was the Amazon Fire TV Stick.

“Since we’re new to FBA, we crossed our fingers. I sold all 100 luggage sets in an hour, it was very surprising! I was floored. Needless to say we were impressed and excited. I wish I sent in more inventory. This reinforced what we thought FBA could do for our sales. This is a really good outcome for us, wish I could make $16K an hour every day,” said Sumit Bhanote, co-founder of Luggage Point.

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However, while Amazon may be reporting record breaking sales, many consumers were left disappointed in the available sales. 

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