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Prime Day Roundup: A Success for Amazon but a Let Down for Many Consumers

Posted on 7.16.2015

Amazon has announced the sales from its much hyped (yet disappointing for some) Prime Day.

According to the e-commerce juggernaut, customers ordered more than 34 million items across Prime-eligible countries, breaking Black Friday with 398 items purchased per second. Some sales highlights form the US include 47,000 televisions sold, 51,000 Bose headphones purchased (just 8 were purchased the previous Wednesday) and 14,000 iRobot Roomba Pet Vacuum Robots sold (just 1 sold the previous Wednesday). Yet, the bestselling Prime Day product across the globe was the Amazon Fire TV Stick.

“Since we’re new to FBA, we crossed our fingers. I sold all 100 luggage sets in an hour, it was very surprising! I was floored. Needless to say we were impressed and excited. I wish I sent in more inventory. This reinforced what we thought FBA could do for our sales. This is a really good outcome for us, wish I could make $16K an hour every day,” said Sumit Bhanote, co-founder of Luggage Point.

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However, while Amazon may be reporting record breaking sales, many consumers were left disappointed in the available sales. 

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