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Privacy Seal Instills Trust, Increases Business for Merchants

Posted on 6.03.2010

Small and mid-sized e-commerce businesses looking to gain valuable online brand trust can now do so through a new partnership between TRUSTe and Miva Merchant. Online stores running on Miva Merchant’s e-commerce software, presently more than 50,000 companies, can obtain TRUSTe Privacy Services for small and medium-sized businesses and display the distinctive TRUSTe Privacy Seal on their websites.

The seal can be obtained after undergoing privacy scanning and creating a custom privacy policy using TRUSTe’s new Privacy Policy Generator, ensuring shoppers that they are free to engage on a safe and trusted site. TRUSTe also provides merchants with free consumer privacy dispute resolution support, resolving thousands of privacy complaints each year for website owners.

A recent Consumer Reports survey found that 71 percent of online shoppers look for a trustmark before doing business with an e-commerce retailer, and TRUSTe’s own research has shown that consumers spend more time and money on websites with a TRUSTe seal. “The increase in consumer trust in our site coupled with the increase in average order volume has been incredible to watch as our customers respond to our commitment to safeguard their personal information,” said the founder of West Florida Components, Patricia Pepe, after obtaining the seal through Miva Merchant, which provides shopping cart software for her business.


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