Product Extensions and Product Local Ads - Mobile
Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads.
Product Extension Ads, which enable advertisers to display product images and product details, will now show within mobile search ad listings.
Product Extension Ads are enabled by linking your Google Merchant Center account to your AdWords campaign. Not only will the ads really stand out (check out the image below), but advertisers will have an excellent opportunity to showcase information of relevance to users in an important phase of the buying cycle.
An enhancement to Product Extension Ads, Product Local Ads (still in Beta), show the actual availability of products in local stores along with the product image and price within the mobile ad. Product Local Ads are eligible to show based on location signals such as local search queries and device location which users opt-in to share.
Keep in mind when using product extensions that products should be correctly labeled within the merchant account that has been linked. This is important because Google determines which products to show in the ads. Advertisers and merchants will also want to keep track of product landing pages and check them for accuracy.
Recent Related Coverage on Adwords
- Adwords Embedded Sitelinks
- Google Charging for Location Extension Direction Clicks
- Google Updates Location Targeting for AdWords
- Instant Preview Now on Google Ads