Product Ratings in Google Shopping Go Global
Google is rolling out product ratings on Google Shopping for shoppers in the UK, France and Germany. Google introduced product ratings in the U.S. last year.
Product ratings appear in the form of stars and review counts on Product Listing Ads across google.com, google.com/shopping and their equivalents in the UK, France and Germany. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
Since the U.S. launch in July 2014, Google reported seeing an average click-through rate increase of 5 percent on Product Listing Ads with product ratings.
Product ratings also help merchants differentiate their Product Listing Ads. Dave Abbott, Vice President of Online Marketing for The Home Depot, says, “Customers look for product validation through reviews and ratings. Providing this info is valuable to our customers and provides The Home Depot with a competitive advantage on Google.”