Success With Product Video
There are many practical uses of video for ecommerce, but
Yugster.com, a popular 'deal-of-the-day'
e-commerce site, has
already successfully harnessed the power of online video. Dozens of its VideoYug
product demos are available online making it one of the first such e-commerce sites to use video to describe and spotlight
its latest daily deals.
Since launch in late December 2006, VideoYugs have been a success
for the site, with dozens posted to date and garnering high rankings and attracting thousands of new visitors to the
Yugster website and community.
"Through our VideoYugs, we're able to help our customers understand better what they're buying, with useful videos showcasing the product's ease, functionality, and cool factor," comments Yugster founder Arthur Frischman. "A VideoYug also serves as a valuable resource after purchase, as a demonstration of product use and installation -- perfect for those who might be hesitant about purchasing high-tech gadgets or peripherals."
Yugster produces its VideoYugs in-house, and plans to release hundreds of additional videos on over 90% of all Daily Offers throughout the next several months, as well as covering such additional topics as Product Reviews, Tech Support, and Yugster itself.
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