Programmatic Hiring from Appcast in Focus

Hiring has never been more complicated but Appcast, a programmatic, pay-per-application job advertising exchange is hoping to change that.

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The company just announced the launch of its Appcast Premium Publishers offering, a solution to help employers put their job ads in front of the right candidate at the exact right moment and location

Job advertisers will be able to choose to optimize jobs on the sources they want, or rely on Appcast's algorithms to determine the best-performing publishers for their job ads. Premium publishers can also enable users to select how they want to spread their budget across the sources they trust most.

"Recruiting today requires a great deal of agility, and the ability to focus on the sources that attract the most qualified talent can make a significant improvement in a company's hiring process," said Chris Forman, founder and CEO of Appcast.

"With Appcast Premium Publishers, recruiting teams continue to benefit from our tried-and-true programmatic engine to extend their reach into thousands of job sites, while sponsoring key jobs on the publishers of their choice. The result is a fully customizable approach for advertising jobs, enabling employers to continually fine-tune their recruiting strategies."