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Programmatic Video Ad Inventory in Focus with YuMe,

Posted on 5.25.2016

Video advertising platform Yume has announced a partnership with, a private video exchange for publishers. 

The integration of Yume's demand side platform (YuMe for Advertisers or YFA) with's supply side platform will provide advertisers and agencies greater access to video inventory on desktop and mobile. Yume advertisers will essentially soon have available an additional 100 billion monthly bid requests thanks to the addition of over 150 private exchanges and assets from 20 television broadcasters. 

“After successfully launching our end-to-end programmatic video advertising platform last year, we’re pleased to announce such a pivotal strategic partnership for YFA in Europe,” said Jayant Kadambi, Chairman and Chief Executive Officer, YuMe. “This partnership expands the ability for our clients to purchase’s premium inventory across our major markets in Europe in a number of different formats, including Outstream and mobile, to deliver video campaigns in a seamless manner across multiple screens and devices.”

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