Promotional Content Formats: Beyond The eBook

Pete Prestipino
by Pete Prestipino 28 Oct, 2008
Promotional Content Formats: Beyond The eBook

Bookshelf: Promotional Content FormatsIn between creating a product/launching a service and promoting it online comes the actual process of developing content. Since your audience most likely comes in all manner of expertise/skill levels and technical savvy, so should your content. Here are several content formats that you can use today to leverage for marketing and promoting your products and services for greater short-term and long-term profit. And no, you won't find "Top Ten Lists" contained anywhere within this article.

Read more about the various content formats you can leverage for promotional marketing.

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.