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Pronto Shop and Compare

Posted on 9.25.2006
Pronto.com, an operating business of IAC/InterActiveCorp (owners of Ask.com) announced its beta launch and enters the market as the Web's most comprehensive comparison shopping service. With Pronto.com, consumers can now find and compare prices for 45 million products directly from 50,000 merchants in an unbiased and easy-to-use display. Pronto.com's search, according to the release, includes five times more merchants than most leading comparison shopping sites and covers products available from the largest and most popular online retailers to smaller, niche merchants with unique and hard-to-find items.

There is very little information available for merchants interested in getting started with Pronto, but by the looks of it, merchants will only pay for the results they receive (whether that is on a cost per sale/lead/click basis is anyone's guess). On the partner side however there are some big names, including Performics, Commission Junction and Channel Advisor.

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