Hierarchy of Conversion Optimization Software
It's human nature to want to make shortcuts, but brands trying to jump ahead when it comes to conversion rate optimization and the software they are using to improve these critical metrics, are doomed to fail.
"Marketers can't jump straight to survey tools without getting their site indexed; nor can they go straight to split tests without first maximizing Web analytics tools. Every stage marketers get familiar with helps them get the next stages right."
For marketers looking for the pros and cons of conversion software, let Greif's article be your first stop as it matters little what software CAN do if a marketer doesn't have the foundation to leverage it to its potential.
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