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Hierarchy of Conversion Optimization Software

Posted on 9.21.2016

It's human nature to want to make shortcuts, but brands trying to jump ahead when it comes to conversion rate optimization and the software they are using to improve these critical metrics, are doomed to fail.

In Website Magazine's July issue, Martin Greif of SiteTuners established the hierarchy of conversion tools, noting:

"Marketers can't jump straight to survey tools without getting their site indexed; nor can they go straight to split tests without first maximizing Web analytics tools. Every stage marketers get familiar with helps them get the next stages right."

For marketers looking for the pros and cons of conversion software, let Greif's article be your first stop as it matters little what software CAN do if a marketer doesn't have the foundation to leverage it to its potential.

For further reading, we recommend:

+ Most Common Design Barriers to Conversion

+ A Playbook for Buying Software

+ A Payment Platform with Purchasing Power

+ 12 Design Elements Every Website Should Have

+ Reduce Cart Abandonment With Incentives

New Omni-Channel Testing Platform from Accenture

+ 8 Conversion Optimization Tools to Know


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