Skip to Main Content

Publisher's Guide to Growing Online Ad Revenue

Posted on 11.10.2013

This paper explores the changes publishers should implement to grow revenue and maximize yield. Until publishers enable all of their demand channels to compete for their inventory at the same time, in the same place, they can’t maximize the yield from each impression. Bottom line, without a system to connect all of the dots, publishers can’t earn what their inventory is really worth.

Sponsored by OpenX



Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code