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Publisher Tools Analysis from Lijit

Posted on 3.06.2011

Lijit Networks, a site search and engagement tool provider for online publishers, announced results of its 2010 Publisher Tools Analysis today. 

Lijit surveyed 735,834 websites to collect data on referring traffic and on-site widget deployment (any regularly occurring functionality on a website powered by an external service, voluntarily installed by the site owner, and powered by Flash or Javascript). 

Sites analyzed include all 15,000 sites in the Lijit Network as well as their extended network, which incorporates blogrolls and other linked sites. Of the sites surveyed, 84.8% have widgets installed. 

Information of note from the study includes:
- Widget adoption specifically related to Facebook and Twitter almost doubled, growing from 6.96% to 11.86% deployment.
- Of referring traffic from social media sources, 44% came from Facebook, 41% came from StumbleUpon, 6.7% came from Digg, 5.13% came from Twitter, and 2% came from Reddit.
- Related content tools used to keep readers on-site longer didn’t make the list of Top 10 tools in 2009, but are now being used by 3.68% of sites surveyed.
- Online advertising services continue to track at a 20% adoption rate; however, new monetization tools used in affiliate marketing programs such as Skimlinks, Infolinks, and Amazon saw a 16% increase in 2010.

“Online publishing has become a two-way street, and those who are most successful have learned to use social media to build highly engaged, conversational communities of readers,” said Todd Vernon, CEO and founder of Lijit Networks. “Social media tools should not only be used to attract new readers, but also to engage and retain them by allowing people to post comments, receive feedback, and share relevant information.”

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