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Publishers Control Native Ad Quality Control with nRelate's nControl

Posted on 1.23.2014

Content discovery platform nRelate has released an interactive dashboard that will give publishers greater control over their site's native ad content and revenue. 

What's unique about nRelate's new nControl dashboard is that it provides publishers with direct, customized editorial oversight and control of content. The nRelate system does this by assigning a "maturity" level number from zero (mild) to 100 (racy) based on the ad's image and keywords. According to nRelate, a link to a story about how to turn off emergency alerts on a Galaxy phone would be rated zero. A link to a story about the five biggest bikini faux pas might be rated 80.

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With nControl, publishers can control what ads show up on their site by adjusting an incremental sliding scale and setting it to a "maturity level" number of their choice. If the publisher sets the scale at 50, all ads rated from zero to 50 would have the potential to show up as recommended content after an article on a publishers site. All ads rated above 50 would be blocked from reaching their website visitors. Publishers can adjust the scale any time, and the dashboard provides a quick and instant snapshot of all active and blocked ads.

nControl also provides publishers with a view of their current and projected revenue-per-impressions (RPM) based on the quantity and types of ads they decide to either block or allow to show up on their site. This helps publishers determine the correct balance between their readers’ best interest and their own native ad revenue objectives. nControl complements nRelate’s existing consumer tool that provides readers the ability to filter out content recommendations they would prefer not to see.

“Content relevancy and quality have always driven reader trust and are the heart of successful native advertising. However, in many ways, the content recommendation space has drifted away from these core tenets,” said nRelate CEO Neil Mody. “There are many ways to help readers discover appropriate articles as content flows from advertisers to publishers, and the best solutions will come from a combination of proactive publisher control and reactive reader choice.”

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