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Publishers Get Control of Google News

Posted on 8.04.2014

Publishers fortunate enough to appear in Google News will be pleased to learn that Google has launched a Publisher Center for its News product. 

After verifying ownership of their sites using Google Webmaster Tools, publishers can use the Publisher Center to make changes including updating their news site details (changing the site name or labeling the publication with source labels, e.g. "Satire", or Opinion"), update their section URLs (when the site structure is changed), and to label sections (those with a specific topic, e.g. "Technology" or "Business"). 

The tool is available exclusively to publishers in the U.S. but Google indicated that it does have plans to roll it out in other countries and add more features soon. 

On a somewhat related note, Google also removed author stats from the Webmaster Tools platform. Google introduced authorship stats back in Dec. 2011, showing how content performed across sites based on Authorship profiles. Google's recent removal Author Stats from Webmaster Tools may signal that the data could soon find its way to the new Publisher Center.

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