Push Notifications: The New Travel Agent?
The introduction of the Internet forever changed the way that consumers booked their travel plans and now the industry looks to being going through another change with mobile devices playing a larger role in the planning and booking journey.
Switchfly, an enterprise software as a service (SaaS) provider of travel and loyalty solutions, has announced the release of its Q1 2015 Trend Report on The Mobile Experience and Travel.
Among the many findings from the survey, 52 percent of smartphone owners stated they would book travel plans on their smartphone and, perhaps more interestingly, 46 percent say they would book a trip on a whim based on a push notification or mobile alert they receive from their device. Moreover, demonstrating the difference in how younger generations book their travel plans, the survey found that adults between the ages of 18 and 34 were far more likely (59 percent) to book an impulse vacation from a push notification or mobile alert than those 65 and older (27 percent).
The study also outlined the most important features when booking travel on smartphones, of which secure connection and payment systems was the number one feature (32 percent), and the biggest concerns for consumers when traveling with their smartphones with having their device stolen or lost (48 percent) being the biggest fear.
The survey, conducted by Harris Poll on behalf of Switchfly in February 2015, studied 2,015 American adults age 18 and older of which 1,192 own and use a smartphone.
“By the end of the decade, 6 billion smart phones will be in use. Mobile will be the primary point of access to web and is closing in on TV for number of minutes used per day. It is becoming our primary computing platform. The Travel Gold Rush starts with the mobile UX,” said Daniel Farrar, CEO of Switchfly.