Push Notifications; When Speed & Reliability Are Critical for Digital Publishers
Push notifications are all the rage and they are quickly becoming a key part of big events as was the case with the recent election day here in the U.S.
Urban Airship, for example, recently released data which revealed it delivered 2.5 billion push notifications in the 24 hours surrounding Election Day, its highest daily volume ever.
400 media apps were responsible for 60 percent of this record volume, sending 1.5 billion push notifications in a single day as election results were tracked and reported.
"We spend a lot of time at Breaking News thinking about the speed, relevancy and accuracy of news in the mobile age," said Cory Bergman, co-founder and GM, Breaking News (an NBC News Company). "From our team to our technology, we take great pride in being first to alert readers of news that's important to them by both topic and proximity, and Urban Airship is a trusted partner in helping us deliver on that promise."
Urban Airship's notification volume now exceeds more than one billion per day on average. In the past year, average notification opt-in rates for media apps have also increased from 41 percent to 43 percent, demonstrating growing if not consistent consumer receptivity.
"News notifications hold a special place in our heart as there's no clearer demonstration of how critical speed and reliability are as news even minutes old is old news and immediately recognized as such by hundreds of millions of people," said Brett Caine, president and CEO, Urban Airship. "As more businesses harness mobile to re-imagine marketing as real-time customer service, our unparalleled ability to spark in-the-moment experiences at exactly the right time is a tremendous and unmatched advantage."