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Putler Serves Up Better PayPal Data

Posted on 11.24.2011

Internet retailers/ecommerce merchants using Paypal are forced to log into the service whenever they need critical data – and that’s inconvenient. Desktop application Putler however enables sellers to download, analyze, search through and act upon transactions without logging into the payment service each and every time – and that’s convenient.

Paypal merchants have access to trend charts (Sales vs customers, top products, and some interesting insights on customer acquisition and trends), analysis on key performance indicators (KPI’s) for sales and products, transaction lists, targets/forecasts, refund tools and much more.

The application is sold at three levels (Plus, Premium and Max) and sells for between $9-29/mo. The higher the level, the more accounts can be added and more transactions reported. Only Premium and Max level users can access dashboards related to products, customers and comparisons.

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