Putting a Price on Influencer Marketing

Influencer marketing is all the rage these days but what should brand marketers pay in exchange for a Twitter tweet or a Facebook post? 

Social Bluebook has announced the availability of a search function in its platform that will allow companies to evaluate what to pay an influencer for branded content. 

Social Bluebook’s new search functionality allows brands to research and evaluate creators and social influencers through the firm’s proprietary online platform, empowering them with timely data regarding audience demographics, level of engagement, average views, audience comments and more.

“Brands are looking for ways to apply real-world dollar values to everything from a product or service mention to a multi-channel marketing campaign with a social media star on YouTube, Instagram, Facebook or Twitter,” said Chad Sahley, founder and CEO of Social Bluebook. “Until now, influencers and brands relied on limited data, or a gut feeling in a rapidly-changing media landscape, and companies had no real starting point for negotiations with social media talent.”

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