Putting Consumers at the Center of Brand Experience
Omnichannel commerce solution Kibo has acquired personalization platform Baynote.
Baynote provides a data hub of sorts that leverages historical data and real-time behavior, which provides its user a broader (and arguably better) view of the consumer across all devices. The technology utilizes big data and predictive intelligence to create one-to-one consumer and buyer profiles that retailers can use to create individualized, relevant experiences.
“Kibo’s mission is to make omnichannel retail accessible to all sellers regardless of size or technical depth,” says Kenneth Frank, CEO, Kibo.
“Personalizing experiences at every touchpoint is one of the top priorities for retailers to drive growth and loyalty. We found Baynote’s technology, backed by cutting edge data science, can move the needle for this industry. The Baynote platform is designed and architected to be self-service and easy to implement, enabling speed to market and value creation. Individualization has proven to uplift sales and we are excited to bring this to B2C and B2B retailers and brands of all shapes and sizes.”