Putting Pinterest on Site Search Results
Site search provider SLI Systems announced that it worked directly with ArtBeads.com to integrate functionality from online pinboard Pinterest into its site search results.
Visitors to the bead and jewelry-making supply retailer's e-commerce website can now see the number of pins that various products have received from other Pinterest members right on the search results pages, and are able to pin any items they find to their own pinboards. Pinterest's "Pin it" button also appears on videos and within educational content sections on Artbeads.com.
"Our shoppers have embraced Pinterest because it aligns with their love of craft and jewelry design -- so it makes sense for us to guide them to products that have proven popular with other customers," said Devin Kimura, CEO of Artbeads.com. "By bringing pinned products into SLI site search and allowing people to pin products they like, we can help shoppers explore our products more deeply and benefit from the recommendations of other site visitors."
As you can see in the image below from ArtBeads.com, the integration is rather straightforward, but for active Pinterest users it could prove to be a terrific way to increase customer engagement.
Related and recent posts about Pinterest from Website Magazine