Putting Social Interactions on the Map
Visible Technologies is helping brands pinpoint their best (and worst) social fans, as the company has unveiled a new set of geo-location features for its Visible Intelligence (VI) platform.
The new features enable users to identify the specific locations of consumers’ social media posts around the globe. Through the Visual Intelligence platform, marketers can distinguish between post, author, and location to discover who is talking about their brand and from where.
For example, marketers can leverage the features to differentiate between travelers and locals or to obtain an accurate understanding of consumer feedback and sentiment by location. Additionally, brands can use the features to filter customer inquiries to local reps based on either where the post was published or where the author resides. It is also important to note that these location insights can be used for market research, to target offers to active audiences in certain locations and to optimize marketing campaigns.
“The popularity of mobile devices for social media has significantly increased the amount of social data available to marketers. This data presents a new opportunity to understand and reach specific consumer audiences and evaluate markets with Visible’s geo-location capabilities,” said Richard Pasewark, CEO of Visible Technologies. “Global brands can use these types of insights to assess the voice of a customer at a specific location, analyze marketing impact, and make decisions on spend and consumer engagement.”