Q1 2014 Sees Double-Digit E-Commerce Growth
The e-commerce industry is off to a good start, as a new report from e-commerce analytics platform Custora reveals double digit growth in 2014.
The Custora E-Commerce Pulse Quarterly Report, which is based on data from e-commerce transactions from more than 100 U.S. retailers and 70 million shoppers, found that revenue for the e-commerce industry is up 11 percent this year when compared to Q1 2013. Moreover, orders are up 13 percent over the same period.
The industry has also seen strong growth when it comes to mobile, with this channel increasing its share of e-commerce purchases from 13.7 percent in 2013 to 18.5 percent in 2014. In fact, tablets made up 10.3 percent of total orders in Q1 2014, while smartphones made up 8.2 percent. The data also shows that iOS devices still dominate when it comes to m-commerce, as they nearly made up 80 percent of mobile orders in Q4.
Other noteworthy data from the report sheds light on the importance of search, revealing that search drove more than 40 percent of U.S. e-commerce orders in Q1. Diving deeper into the data shows that 24 percent of e-commerce orders in Q1 originated from organic search queries, while 20 percent came from paid search ads (SEM or CPC).