Skip to Main Content

Q4 2016 E-Commerce Expectations In Focus

Posted on 7.24.2016

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software.

The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing Report" and predicted that 40 percent of all shopping ad dollars will be on a smartphone, 37 percent of paid search clicks will be on a shopping ad, and that social clicks and spend share should flatten out and remain at current levels.

 SUBSCRIBE to Website Magazine & Accelerate 'Net Success

"As publishers like Google and Facebook continue to innovate with new formats and features, retail advertisers stand to gain new audiences and sources of revenue," said John McNulty, Vice President of Global Marketing at Marin Software. "And, consumers also benefit -- not only is the online shopping experience more tailored to them than ever before, but in a mobile world, they can now easily click during the moments that matter most to them."


Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code