Q4 2016 E-Commerce Expectations In Focus
It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software.
The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing Report" and predicted that 40 percent of all shopping ad dollars will be on a smartphone, 37 percent of paid search clicks will be on a shopping ad, and that social clicks and spend share should flatten out and remain at current levels.
"As publishers like Google and Facebook continue to innovate with new formats and features, retail advertisers stand to gain new audiences and sources of revenue," said John McNulty, Vice President of Global Marketing at Marin Software. "And, consumers also benefit -- not only is the online shopping experience more tailored to them than ever before, but in a mobile world, they can now easily click during the moments that matter most to them."