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Quantcast Quantified Publisher Program

Posted on 4.25.2007
Quantcast, an Internet ratings site, today announced that Netscape, WordPress and Answers.com have joined its free Quantified Publisher program and are benefiting from their third-party audience ratings which are powered by direct audience measurement.

"We've worked hard cultivating the Netscape member base," said Tom Drapeau, Director of Netscape. "With our recent shift to a social news focus, we wanted to see exactly how our community is developing. Until now, all available analytics have either understated or overstated our audience size. We care about -- and our advertisers deserve -- accurate metrics. With direct traffic measurements feeding advanced analytics, Quantcast's Quantified Publisher program is the first to deliver them."

Quantcast's audience ratings are based on the analysis of massive amounts of internet usage data. Billions of web site visits are recorded every month and the data is analyzed to interpret patterns of internet usage to provide the reports available at Quantcast.com. The data is collected through affiliations with partners, who include advertisers, publishers, ISPs and advertising networks. Anyone can participate in the Quantified Publisher Program and those who do are offered refined analysis.

Learn more about being a Quantified Publisher at Quantcast.

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