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Quick Hit: Anchor Text & Google Rankings

Posted on 1.18.2016

SEO software ahrefs has released an interesting study on the correlation of exact match anchor text links with rankings.

Researchers set out to discover if there was any correlation between the percentage of exact-match anchor text links and partial-match anchor-text links in a page's backlink profile and its ability to rank higher.

Ahrefs found pages that rank higher tend to have a bigger percentage of exact-match anchor text link in the backlink profile and that anchor text links from a variety of different domains correlate with higher rankings in Google.


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