QUICK HIT: Braintree Opens Up to China

Pete Prestipino
by Pete Prestipino 20 Sep, 2016
QUICK HIT: Braintree Opens Up to China

Payment gateway Braintree, which is owned by PayPal, indicated this week that it will now enable merchants in European countries to accept purchases via UnionPay, China's state-run card network.

The development could prove to be a big boost for PayPal and its European subsidiaries, as Chinese shoppers are expected to spend $118 billion on cross-border transactions this year according to Bloomberg.

Braintree reported that beauty company Escentual was one of the first merchants to integrate UnionPay via Braintree's SDK.

More on Braintree from Website Magazine:

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.