Click Traffic and Impressions Grow in Q3

Click traffic increased by 27 percent year over year and U.S. impressions increased by 21 percent according to The Search Agency's quarterly State of Paid Search Report. Highlights from the study, available here, include:

- Average cost per click (CPC) across all search engines increased 6% YoY but declined by 5.6% QoQ.
- Click-through rate (CTR) across all search engines increased by 5.1% YoY, but decreased 1.3% QoQ.
- Smartphone click traffic increased by 105% YoY, with a 13% increase in CPC.
- For tablets, click traffic increased 339% YoY with flat CPCs.

Pete Prestipino

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.