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QUICK HIT: Digital Ad Revenues Continue to Break Records

Posted on 11.01.2016

For the first half of the year (2016), digital advertising revenues have reached an all-time high, reaching $32.7 billion according to the latest IAB Internet Advertising Revenue Report.

Revenue from the second quarter reached $16.9 billion, an 18 percent increase over the $14.3 billion from the same time period last year.

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Other highlights from the recent report include:

  • Mobile revenue saw the largest year-over-year change, climbing to $15.5 billion, up 89% from $8.2 billion in HY 2015, representing 47% of total internet advertising revenue
  • Total digital video, including mobile and desktop, rose to $3.9 billion in HY 2016, up 51% from $2.6 billion in HY 2015
  • Total search, including mobile and desktop, accounts for half of all internet ad revenue, and hit $16.3 billion in HY 2016, a 19% hike over the $13.7 billion generated in HY 2015
  • Total social media revenues, including mobile and desktop, surged to $7 billion in HY 2016, a 57% rise compared to $4.4 billion in HY 2015

“These half-year revenues are a testament to the role of digital screens—especially mobile screens—in consumers’ increasingly connected lives,” said Randall Rothenberg, President and CEO, IAB. “Marketers and brands clearly recognize the innate power of digital to offer immersive experiences and secure real-time engagement.”

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