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QUICK HIT: Google's Webspam Report 2016 In Focus

Google shared some interesting data about how it managed and fought webspam in 2016, offering some insight into how it keeps spam from diminishing the quality of the search experience - for webmasters and users alike.

Security appears to be a legitimate and worsening problem on the Web. Google reported a 32 percent increase in the number of hacked sites year over year, and sent over 9 million messages to webmasters to notify them of webspam issues on their websites. Google also indicated that it took manual action on more than 10,000 sites that did not meet the quality guidelines for inclusion in search features powered by structured data.

Another rather noteworthy highlight of the 2016 Webspam Report is that that while Google received over 180,000 user-submitted spam reports, it considered just 52 percent of those reported sites to be spam. 

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