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QUICK HIT: Google's New Rich Result Testing Tool in Focus

Google has released a new rich results testing tool which should make optimizing structured data easier. 

The new testing tool allows those responsible for optimization and experience to test all data sources on a page, such as JSON-LD (which Google recommend), Microdata, or RDFa. Google suggested that the new tool provides a more accurate reflection of the page’s appearance on Search - we'll let you be the judge of that! - and includes improved handling for structured data that is found through dynamically loaded content. Google reportedly plans on expanding the tool over time, but tests for Recipes, Jobs, Movies, and Courses are currently supported.

If there are structured data issues on the URL of the page submitted, the tool will highlight the invalid code in the page source. The tool also includes sharing functionality (ideal for those that need collaborate with others) and preview functionality so users can view all the different rich results for which the page is eligible. Once webmasters and SEO are ready, they can also use submit to Google directly and fetch & index the specific page for search.
Google 2017

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