QUICK HIT: Grandma Hates Advertising
Your Nonna/Bubbe/Abuelita/Grandma doesn't care for your advertising efforts... at all.
Read more below...
The report reveals that 91 percent of the respondents, (women aged 53 to 72), wished advertisers would "treat them as people and not as sterotypes."
This is a key demographic for marketers and advertisers as the study confirmed that 78 percent of those over 50 were in control of hosuehold spending, with the same group acounting for half of all consumer spending in the UK.
Some other interesting highlights from the report include:
+ 71% stated they were still a ‘kid at heart’
+ 73% expressed displeasure at how their generation was patronized with regards to technology.
+ 81% of women polled said they did not recognise themselves in advertising supposedly targeted at their generation.