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QUICK HIT: Here Comes Bing...

Posted on 1.04.2016

Bing is now powering AOL's Web, mobile and tablet search, providing paid search ads and algorithmic organic search results to AOL's properties worldwide. 

The deal, which was announced last year and just rolled out over the New Year's weekend, gives Bing close to one-third of U.S. PC web searches according to comScore data. 

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Last April, Bing crossed the 20-percent market share threshold on the PC. Today, it stands at just under 21 percent.

Adding in Yahoo organic, and now AOL results, Bing is responsible for something like 34 percent of organic search results versus Google’s nearly two-thirds.

So, is it time to dedicate greater time and resources to marketing, advertising and optimizing for Bing?

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