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QUICK HIT: Keyword-Rich Domains Get More Clicks on the SERPs

Posted on 6.02.2016

Verisign just published a report that shows that keyword-rich domain names matching a search query are more likely to receive a click on the search results. 


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Verisign looked at the click-through rates of the top 20 search results for 11 million search queries. Results that did not have any matching keywords in the second level domain had a 12.44 percent click rate. Those with one matching term were clicked 21.79% of the time, and two or more words 25.30 percent.

Do you have a "keyword-rich" or "exact-match" domain name? Do you believe your websites receives more traffic as a result? Share your thoughts with a comment below!

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