QUICK HIT: Software for Search & Display

Online advertising software solution WordStream announced its first acquisition last week in Algorithmic Ads, a software provider that creates display ads based on existing website imagery. 

Algorithmic Ads algorithmically selects content, images, color schemes, and calls-to-action from existing business assets and then dynamically builds the display ads to fit all ad formats on display networks including Google and Facebook. WordStream will incorporate the solution into its WordStream Advisor advertising platform. 

“WordStream has seen phenomenal growth over the past several years, and I’m thrilled that we’re now in a position to accelerate our pace of growth even further through acquisitions like this,” said Ralph Folz, CEO of WordStream. “We’re just getting started.”