QUICK HIT: The Code to Text Ratio Myth in SEO Ranking
One of the most common questions among those new to the practice of search engine optimization is whether the ratio of code to text matters to Google when it comes to their ranking algorithm.
In a recent Webmaster Hangout (see video below), Google’s John Mueller indicated that the search engine does not factor a ratio of this nature into its ranking algorithms.
That’s going to be a relief for many, but it doesn’t change one simple fact: pages with an abundance of code often load much slower on average and Google has said repeatedly that speed is a factor.
While Google may not actually have a “code to text” ratio in its ranking algorithm, those responsible for SEO should aim to develop pages with the lightest digital footprint possible if only to improve the user experience.
Mueller address the question in the video below around the 18:30 mark: