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QUICK HIT: The End of Merchant Center Catalog Uploads

Just before the 2016 holiday shopping season, Google enabled online retailers at three prominent ecommerce platforms (BigCommerce, Magento and PrestaShop) to integrate their product catalogs directly with Google Merchant Center. 

Those three integrations, however, are reportedly coming to an end.

Last week Google began emailing customers who were using the integrations that support for those direct imports would end on March 20, 2018 - less than two months away.

Google is reportedly ending the partnerships in order to focus on solutions that will "make the Shopping ads onboarding a more seamless experience."

That could mean anything really, but don't be surprised whenGoogle rolls out a product in the very near future that will simplify onboarding - and perhaps even eliminate the need for a shopping cart altogether (I mean, if Amazon can do it, why not Google, right?).

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