Quick List of Popular Heatmaps on the Market

Peter Devereaux
by Peter Devereaux 01 May, 2014
Quick List of Popular Heatmaps on the Market

The success of a website is impacted by its ease of use. After all, we live in a fast paced world and consumers typically won't engage with a site that is difficult to navigate - especially when the competition's website is just a click away.

Fortunately, there are a variety of website visitor tracking tools available on the Web, including heatmaps, that can help designers optimize website navigation. Heatmaps are beneficial because they provide a visual representation of how site visitors are interacting with every area of a website. These insights can then be used to enhance navigation for better usability.

 

Discover five popular heatmap solutions by taking a look at the quick list below.

 

Crazy Egg

Users can see hotspots on each Web page with just a quick glance. That said, Crazy Egg offers more than just heatmaps. In fact, the company offers a variety of visual analytic features, including scroll maps that can help users gain insights into visitors' scrolling patterns, as well as a feature called Confetti, which correlates traffic sources to site behavior.

                         

Webtrends

Webtrends offers heatmaps as a feature in its Multi-Channel Analytics solution. With the heatmap feature, users can view a visual overlay for both their Web and mobile pages. Hotspots show where customer activity is most common while dark spots show areas that are typically overlooked by site visitors.

Clickdensity

With Clickdensity heatmaps, users can better detect design barriers. The solution enables users to view every click made on a Web page, which can help designers improve the site's navigation and ease of use. Moreover, the platform highlights the areas where visitors are not clicking, so designers can improve the underperforming areas of a website.

ClickTale

ClickTale offers a heatmap suite that includes visual mapping solutions for mouse movement, clicks, scrolling and visitor attention. Each heatmap offers unique visual visitor data that can be leveraged to optimize site performance.

Visual Website Optimizer

Visual Website Optimizer offers a variety of analytic solutions, including heatmaps and clickmaps. Through the platform users can view where visitors are and are not clicking on different test variations of a Web page.

             
Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.