Editor's Letter: Quick Tips for Mobile Survival
It has taken years to manifest, but mobile has most certainly arrived.
Smartphones have overtaken the lives of consumers and are fast proving to be devices that influence users' interaction with the world - and their entertainment, education and inspiration - from morning to night both professionally and personally. While the "experts" have long suggested that mobile would one day overtake desktop activity, that day has finally arrived.
In a much bandied-about report, serving as just one of many possible examples, Google indicated in early 2015 that mobile searches had finally overtaken desktop searches. Most businesses, however, are woefully under-prepared for this rather epic digital transition. Not only do a majority of today's enterprises not have an established mobile presence, those that do are encountering the same problems as they did long ago with their traditional desktop presence. And that's a problem - but one with a solution.
In this month's feature article in Website Magazine, the focus is on all things mobile. The aim, however, isn't just to support readers' survival in this dynamic landscape, but also provide tools, tactics, techniques and resources so thriving in the environment is possible - increasing awareness, building consumer bonds and generating conversions for the benefit of their brand. This issue does not, however, ignore the rest of the digital experience. Readers will find useful guidance on establishing a more secure IT environment, tips on leveraging personalization and segmentation in email and some practical tips on how APIs are helping companies rapidly expand the boundaries of digital optimization.
This issue also includes information on CRM implementations, app store optimization (ASO), product customization and much, much more. As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and industry contributors explore the topics that matter most to your digital success.
Best Web Wishes,