Quiz Time - April 2015
The most successful affiliate marketers are those able to evolve in the face of digital industry developments – from search algorithm updates to shifts in social media network policies.
These affliates realize that by staying ahead of the curve, they are better equipped to drive traffic (and conversions) to advertisers’ websites. It is not only important for affiliates to be well-versed in their industry, of course, but advertisers too. After all, advertisers are the ones turning to affiliates and affiliate networks for help marketing their brands’ products and services.
Staying up-to-date with this ever-evolving industry will also keep advertisers mindful of how their marketing dollars are being spent so they can better optimize their omnichannel strategies. Fortunately, advertisers and other digital professionals can easily keep up with the changes in the affiliate space by visiting Website Magazine’s Affiliate Insider channel regularly at wsm.co/affinsider.
In the meantime, find out how much you know about affiliate marketing by testing your knowledge in this month’s Quiz Time.
Spoiler Alert: The answers to this month's quiz time are provided below:
1. What is an attribution model?
a. The promotional codes given to affiliates by advertisers
b. A type of runway model exclusive to one brand
c. A synonym for Affiliate Network
d. Answer: A rule, or set of rules, that determine how credit for conversions is assigned to touchpoints in conversion paths
Cheat Sheet: Discover how tracking virtual events has changed at wsm.co/attrmodels
2. What does CPS stand for?
a. Chicago Public Schools
b. Answer: Cost per Sale
c. Can’t Process Stu
d. Caller per Seller
Cheat Sheet: Brush up on affiliate marketing jargon at wsm.co/affgloss
3. Malicious bots account for what percentage of Internet traffic?
a. 15 percent
b. 90 percent
c. Answer: 30 percent
d. 65 percent
Cheat Sheet: Learn how much tra. c is actually coming from malicious bots at wsm.co/traffbots
4. Which of the following is not a type of multi-touch attribution?
a. Time Decay
b. Answer: Historical
c. U Shaped/Position
Cheat Sheet: Learn about the various types of multi-touch attribution at wsm.co/attrtypes
5. Google introduced two new large ad formats in 2014 to help affiliates reach more advertisers and enhance the user experience and engagement metrics on their sites.
a. Answer: True
Cheat Sheet: Find out if Google has super-sized its ad formats at wsm.co/adsizer