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Quiz Time! Are You a Data Geek?

Posted on 9.01.2014

In the tech world, it is an honor to be labeled a “Geek,” and the ‘Net’s interest in big data has given them more status than ever.

Today, data scientists (and data geeks) are an elite class of digital professionals that are in high demand by enterprises across the globe. In fact, Gartner predicts that by 2015, there will be 4.4 million global IT jobs created to support big data, with only one-third of those jobs being filled.

Even though many of us don’t spend our entire days mining for meaningful insights like data scientists do, most professionals do spend a significant amount time looking at a variety of performance analytics throughout the typical workweek. To find out if your knowledge of digital numbers makes you a data geek, take this month’s Quiz Time. (Spoiler: Answers are highlighted below.)

1. What percent of marketers feel pressure to become more data-driven?

a. 10 percent
b. 91 percent
c. 54 percent
d. 35 percent
e. Answer: 78 percent


2. What new social metric did Vine introduce in 2014?

a. Answer: Loop Counts
b. Engaged Second Meter (ESM)
c. Influencer Grade
d. Replay Total
e. Partial Watch Sum (PWS)


3. What is the top reason small businesses conduct market research?

a. To keep up with competitors
b. To optimize social media initiatives
c. Answer: To gather data about ideal customers
d. To monitor trends
e. To discover the best pricing for new products or services


4. How many retailers, who are active analytics users, actually leverage their data to a great extent?

a. 77 percent
b. 40 percent
c. 13 percent
d. Answer: 25 percent
e. 52 percent


5. On average, how much data does Google process each hour?

a. 58 Megabytes
b. Answer: 1 Petabyte
c. 3 Yottabytes
d. 20 Terabytes
e. 18 Zettabytes


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