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Quiz Time! Can You Keep a Visitor?

Posted on 2.16.2015

A lot can happen in 60 seconds – in life and on the Web.

According to Monetate’s most recent E-Commerce Quarterly report, for example, it’s within the first minute of an online shopping session that brands lose 30 percent of their site visitors.

So how can your enterprise extend the session time of its clients and prospects? Focus in on usability.

Usability – how easily a user can interact with a digital presence – is key to reducing bounce rate and keeping a visitor engaged. Websites and applications, at the very least, must be responsive, provide descriptive, yet clear and concise navigation paths, and most importantly, be relevant to a person’s reason for being there. Websites and applications also need to be glitch-free, intuitive and add value to a user’s life in order to be deemed worthy of interaction. There’s a lot to understand about usability and the time to get started is now.

How much do you know about keeping a visitor?

Test your know-how in this month’s Website Magazine Quiz Time.

Spoiler Alert: The answers to this month's quiz time are provided below:


1. It is currently Google’s recommendation to design a website with:

a. Answer: Responsive Web design

b. Both a mobile-dedicated website and a desktop version

c. A flat design

d. Only search engines in mind

Read more at wsm.co/benefits6

2. This Pennsylvania-based company had a 1.509 second average website response time on Super Bowl Sunday – the lowest of all 2015 Super Bowl advertisers:

a. Pepsi

b. Wix.com

c. Subway

d. Answer: Heinz

Read more at wsm.co/sbads15

3. What is the average bounce rate – visits in which a user left a site from the entrance page – of a retail website?

a. 10-20 percent

b. Answer: 20-40 percent

c. 50-70 percent

d. 90-99 percent

Read more at wsm.co/avgbrate

4. In the United States, a business must test on:

a. Answer: 134 different devices to cover 80 percent of devices in use

b. 20 different devices to cover 100 percent of devices in use

c. 5 different devices to cover 80 percent of devices in use

d. 177 different devices to cover 100 percent of devices in use

Read more at wsm.co/buildtest

5. Sixty percent of apps are only opened once. In order to avoid deletion, mobile apps must keep users engaged at least twice in...

a. Answer: 7 days

b. 1 day

c. 14 days

d. 120 days

Read more at wsm.co/stickyapps

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