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Quiz Time! How Data Driven Are You, Really?

Posted on 10.31.2016

Every department within an enterprise, from customer service to the C-suite, expects access to business analytics to help inform decisions.

These expectations in great part manifest from what software applications make available today, often providing high-level views of the metrics that matter to that user “type” or permission level. Deeper dives into structured and unstructured data, however, are typically associated with higher pay grades and bigger budgets, but a new report says that may not necessarily be true moving forward.

Worldwide revenues for big data and business analytics (BDA) will grow from $130.1 billion in 2016 to more than $203 billion in 2020, according to IDC’s Oct. 2016 report. While large and very large companies (those with more than 500 employees) will be the primary driver of the big data and business analytics opportunity – generating revenues of more than $154 billion in 2020 – small and medium-sized businesses (SMBs) will remain a significant contributor.

IDC reports SMBs (with fewer than 500 employees), for example, will account for nearly a quarter of the worldwide revenues. Expanding big data and analytics activities should be a top priority among all companies as investment in this area is increasing – dramatically.

Content analytics tools and customer relationship management (CRM) analytic applications, for example, will see above-average growth (compound annual growth of 18.5 percent and 10.4 percent, respectively) in the next few years. Is your enterprise ready for an increased investment in time and financial resources?


Take Website Magazine’s November Quiz Time to test your data savvy.  Answers are below or can be accessed directly, here.


1. Who is most commonly recognized as the first to coin and make popular the term, “big data” in the tech community?

a. Al Gore

b. Larry Ellison

c. John Mashey

d. Tom “Big Cat” Adams

2. In Sept. 2016, this company introduced its AI-powered product, Einstein, which learns from all a company’s data — CRM, email, calendar, social, ERP and IoT — to deliver predictions and recommendations in context of what the business user is trying to do.

a. Salesforce

b. Demandware

c. Google

d. Sugar

3. Which data-driven company says it is committed to using open-source software (particularly in the Apache ecosystem) to process its data (3 Petabytes daily)?

a. Birchbox

b. Netflix

c. Blue Apron

d. Dollar Shave Club

4. Despite current shortages for this position, a recent poll indicates people filling this job will be unemployed by 2025, as the practice becomes automated:

a. Email marketer

b. Content writer

c. Data scientist

d. Chief marketing officer

5. Who or what is Cassandra?

a. A marketer recognizable by her first name alone

b. An open-source distributed data management system

c. A recent feature launched within Woopra

d. Twitter’s first move into the artificial intelligence space


































1. c (source)

2. a (source)

3. b (source)

4. c (source)

5. b (source)

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