Quiz Time! How Great is the Local Web?
Local businesses have never been more powerful.
As someone responsible for the digital presence of a local business this might be difficult to believe, especially considering the ease at which retail giants like Amazon are offering countless products, quick delivery and relevant, personalized experiences. Still, local businesses are more accessible and try as they may, Web-only companies cannot fully mimic face-to-face interactions online.
What’s more, with the overwhelming number of Internet users accessing the Web from their mobile devices, large, global companies are having to think in a more local manner, adding microsites for their multiple locations, creating location-specific social profiles and other ways to get an edge in the local search engine result pages (more on that in the Local Matters column of this issue).
Finally, the majority of consumers (63 percent) turn to the Internet first for information about local companies (Kenshoo Guide to Local Search), giving local businesses a platform on which to acquire and retain customers. Need more proof about the power of the local Web? Check out this month’s Quiz Time, which addresses many of the opportunities that the local Web affords.
Spoiler Alert: the answers are provided below
1. What percentage of local searches is made without an actual business in mind?
a. 50 percent (answer)
b. 10 percent
c. 5 percent
d. 90 percent
2. Eighty-eight percent of mobile search queries lead to a purchase within _ day(s).
a. 1 day (answer)
b. 3 days
c. 7 days
d. 14 days
3. What is the most important information for a consumer researching a local service online?
a. distance from me (answer)
c. ratings and reviews
d. convenient hours
4. What is the most common problem with Yext customers’ local business listings?
a. address incorrect/missing (answer)
b. name incorrect/missing
c. website URL missing
d. phone number incorrect/missing
5. Where can local businesses collect reviews?
d. All of the above (answer)